{"id":2393,"date":"2024-05-15T14:23:27","date_gmt":"2024-05-15T12:23:27","guid":{"rendered":"https:\/\/awe-group.net\/?post_type=portfolio&p=2393"},"modified":"2024-09-26T13:26:08","modified_gmt":"2024-09-26T11:26:08","slug":"red-bull-ice-cross","status":"publish","type":"portfolio","link":"https:\/\/awe-group.net\/en\/portfolio\/red-bull-ice-cross\/","title":{"rendered":"RED BULL ICE CROSS"},"content":{"rendered":"

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\r\n\r\n <\/div>\r\n [vc_custom_heading text=”RED BULL ICE CROSS” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”white” dimension=”h5″ font_weight=”font-weight-bold” uppercase=”1″ el_class=”text-center text-md-left”][vc_custom_heading text=”ATSX FORMAT” font_container=”tag:div|text_align:left” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”white” dimension=”small” uppercase=”1″ el_class=”text-center text-md-left”]
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\n_____________________ 2019″ font_container=”tag:div|text_align:left” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”white” dimension=”small” uppercase=”1″ el_class=”text-center text-md-right”]
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\r\n\r\n <\/div>\r\n [vc_custom_heading text=”The challenge” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”black” dimension=”h4″ font_weight=”font-weight-bold” uppercase=”1″]
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To support the development and transformation of Ice Cross from a sports and entertainment event into a fully-fledged sports property.<\/p>\n

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\r\n\r\n <\/div>\r\n [\/vc_column][\/vc_row][vc_row row_spacing=”morover-space-row”][vc_column width=”1\/2″][vc_custom_heading text=”OUR SOLUTION” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”black” dimension=”h4″ font_weight=”font-weight-bold” uppercase=”1″]
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A 360\u00b0 consultancy. We began by creating a logo, and around it, we developed a coordinated image that made it highly recognizable at every stage of the championship.<\/p>\n

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RED BULL ICE CROSS originated as a discipline under the Red Bull brand, but it is managed by the ATSX federation. Therefore, in designing the logo, we aimed to give maximum visibility to all stakeholders involved, from the organizing brand to the sports association, hosting cities, and partners. We also handled the event installations, which toured globally.<\/p>\n

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In this project, the track design was crucial: we chose to use LED lighting to add an element of brightness and integrate animations related to athletes, host cities, and sponsors.<\/p>\n

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\r\n\r\n <\/div>\r\n [\/vc_column][\/vc_row][vc_row row_spacing=”morover-space-row”][vc_column width=”1\/2″][vc_custom_heading text=”DIGITAL” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”black” dimension=”h4″ font_weight=”font-weight-bold” uppercase=”1″][vc_custom_heading text=”WEBSITE AND SOCIAL MEDIA” font_container=”tag:div|text_align:left” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”black” uppercase=”1″]
\r\n\r\n <\/div>\r\n [\/vc_column][vc_column width=”1\/2″][vc_column_text css_animation=”bottom-to-top” custom_text_color=”black”]We supported the Red Bull team in creating social media content: from the competition calendar to the countdown for individual races, from graphics for the official event page to those for individual athletes.[\/vc_column_text]
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