{"id":2405,"date":"2024-05-15T11:18:57","date_gmt":"2024-05-15T09:18:57","guid":{"rendered":"https:\/\/awe-group.net\/?post_type=portfolio&p=2405"},"modified":"2024-09-30T12:28:46","modified_gmt":"2024-09-30T10:28:46","slug":"orlen-alfa-romeo-racing","status":"publish","type":"portfolio","link":"https:\/\/awe-group.net\/en\/portfolio\/orlen-alfa-romeo-racing\/","title":{"rendered":"ORLEN ALFA ROMEO RACING"},"content":{"rendered":"

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\r\n\r\n <\/div>\r\n [vc_custom_heading text=”ORLEN ALFA ROMEO RACING” font_container=”tag:h1|text_align:left” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”white” dimension=”h5″ font_weight=”font-weight-bold” uppercase=”1″ el_class=”text-center text-md-left”][vc_custom_heading text=”F1 TEAM PARTNERSHIP MANAGEMENT” font_container=”tag:div|text_align:left” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”white” dimension=”small” uppercase=”1″ el_class=”text-center text-md-left”]
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\r\n\r\n <\/div>\r\n [vc_custom_heading text=”ALFA ROMEO
\n_____________________ 2019 – 2021″ font_container=”tag:div|text_align:left” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”white” dimension=”small” uppercase=”1″ el_class=”text-center text-md-right”]
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\r\n\r\n <\/div>\r\n [vc_custom_heading text=”The challenge” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”black” dimension=”h4″ font_weight=”font-weight-bold” uppercase=”1″]
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Develop an activation plan for the partnership capable of delivering value to all parties involved and fostering a connection between fans and the Alfa Romeo brand, along with its products.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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\r\n\r\n <\/div>\r\n [\/vc_column][\/vc_row][vc_row row_spacing=”morover-space-row”][vc_column width=”1\/2″][vc_custom_heading text=”OUR SOLUTION” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”black” dimension=”h4″ font_weight=”font-weight-bold” uppercase=”1″]
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We began with a concept and strategy centered around the encounter between human and machine, the two core elements of the brand. Building on this “big idea,” we developed various activations and communications to enhance brand awareness among F1 fans and convey the passion for the stories F1 has to tell to Alfa Romeo enthusiasts.<\/p>\n

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\r\n\r\n <\/div>\r\n [\/vc_column][\/vc_row][vc_row row_spacing=”morover-space-row”][vc_column width=”1\/2″][vc_custom_heading text=”SPONSORSHIP STRATEGY” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”black” dimension=”h4″ font_weight=”font-weight-bold” uppercase=”1″][vc_custom_heading text=”THE HEART UNDER THE BODYWORK” font_container=”tag:div|text_align:left” use_theme_fonts=”yes” css_animation=”bottom-to-top” custom_text_color=”black” uppercase=”1″]
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In a sponsorship of this magnitude, it\u2019s essential to fully leverage all available assets. Among these are the drivers KIMI and GIOVINAZZI. Their presence represents a unique opportunity to promote the brand and reach a motorsport-loving audience.<\/span><\/p>\n

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We had the opportunity to work on several designs for the car\u2019s livery, particularly the celebratory graphics for the brand’s 110th anniversary. The production was subsequently handled by the FCA design center.<\/p>\n

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We recreated the track atmosphere inside Alfa Romeo dealerships, bringing the adrenaline of Formula 1 to the brand\u2019s guests. The format included Test Drives, GP viewing, themed F&B offerings based on the GP\u2019s country, and participation in a digital tournament using a professional driving simulator.<\/p>\n

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We designed a custom line of merchandise, used as uniforms for paddock activities and as giveaways for event participants.<\/p>\n

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We had the opportunity to work with the drivers to create a series of content that Alfa Romeo published on its social media profiles. These contents showcased the drivers in an authentic light, aiming to engage the audience and forge a deeper connection between the fans and the drivers.<\/span><\/p>\n

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