Panini Digital Sport Academy

In 2024, Panini launched an initiative that provides an opportunity to explore the sports industry through an innovative activation linking the digital campus to the iconic sticker album.

Thanks to a structured and merit-based training path, participants were able to delve into the dynamics of the sports industry and test themselves with exclusive content.

This project represents a significant step in our mission to make sports education accessible and impactful. Brazil has been a key market for us from the beginning, so much so that our app was developed from day one in Portuguese and English, precisely to ensure a quality and truly inclusive learning experience.

We know that building cultural change takes time, and this project is just the first step in a larger journey. 

Specifically, the project focused on the album released in collaboration with the Brazilian Olympic Committee in the run-up to the Paris 2024 Olympic Games.

The project consisted of two campuses: one dedicated to the Brazilian Olympic team album and the other to the Brasileirão soccer championship, a pillar of the country’s soccer culture.

The project spread throughout Brazil, with a special focus on the Fortaleza region, where a partnership with the local soccer school was activated and free codes were distributed to access the Digital Campus.