We want to create virtuous projects that combine profit and sustainability, with the ambition to bring value and leave a legacy.
We cultivate expertise and creativity with the same curiosity with which we look at the world, with the aim of broadening our perspective, creating and offering new solutions, and anticipating future challenges.
Sports symbolize core values: respect and cooperation, integration and belonging, fair play and passion, discipline and perseverance, commitment and sacrifice, motivation, and self-confidence.
In respect of these values, the AWE Sport project was born.
It is an irrational, inner feeling that we all share. It is difficult to grasp, but we can feel it in everything we do. The sports industry is moved by it, giving people the necessary drive to overcome any obstacle and reach their goals.
It is what makes us push forth, what motivates us to transform what we feel into something tangible and concrete.
The way we do things. When we set our mind on something we keep going until we reach our goal. This translates into a constant investigation, a strategic thinking combined with a creative mindset and a thoughtful pursuit of excellence.
It’s at the core of everything we do, consolidated by years of experience and driven by that very passion that is the spark of every venture we pursue.
To succeed you must sacrifice, commit, and put everything you are into what you do.
And we believe this is the right path to get to the top.
Passion spurs us.
Determination strengthens us.
Actions validate us.
The values of sports are our main staple;
everything else is a continuous evolution;
it is energy to field and produce, responsive to changes;
it is creative and thinking evolution, which predisposes to dialogue and generates new ideas;
it is looking forward, striving for the future with the desire to leave a mark.
AWE SPORT is part of AWE INTERNATIONAL GROUP, an international group operating in the sports industry, specializing in fan entertainment and strategic consulting for brands and institutions.
In addition to its headquarters in London, the Group has its branch offices in Turin, Monte Carlo, and Lisbon.