Leverage the high visibility provided by one of the most prestigious tennis tournaments in the world: the Nitto ATP Finals.
LAVAZZA X Nitto ATP FINALS
SPONSORSHIP ACTIVATIONS
LAVAZZA
_____________________ 2021 - on going
_____________________ 2021 - on going
The challenge
OUR SOLUTION
The solution we devised for them is a simple, impactful, and easily recognizable element: an Umpire Chair crafted from the iconic “A” in the Lavazza logo.
UMPIRE CHAIR
An "A" for Lavazza
This essential game component thus became a means for brand awareness, enhanced by integrated LED screens that allow for constantly updated content throughout the 5 years of the event held in Turin.
GUEST MANAGEMENT
Very Important Perfection
Lavazza is a brand known for its exceptional hospitality and attention to detail, especially when in their hometown of Turin. Here, everything must be in the right place at the right time. This approach guided us in handling hospitality and ticketing tasks for Lavazza, a Platinum Partner of the Nitto ATP Finals.
