To strengthen territorial roots and ties with young people through a project that would enhance the local community and offer an educational opportunity and post-pandemic growth. Fassi, a company deeply linked to Bergamo and the Seriana Valley, wanted to create an initiative that would involve high school students, demonstrating the company’s commitment to the future of the new generations.
FASSI
R.I.D.E.
FASSI
_____________________ 2021 – ON GOING
_____________________ 2021 – ON GOING
The challenge
OUR SOLUTION
Fassi has, in fact, launched the R.I.D.E. initiative, in collaboration with the then Sky Racing Team VR46. The project involved 500 local high school children. The overall winner of the Academy had the exclusive opportunity to do an internship at Fassi. In addition, 46 students participated in a virtual Meet & Greet with team riders, including champion Francesco ‘Pecco’ Bagnaia.”
R.I.D.E.
Restart, Improve, Demonstrate, Explore.
Launched in the post-Covid period, this initiative was a strong signal of restart for two areas hard hit by the pandemic: education and sports. Through R.I.D.E., Fassi promotes values such as dedication, teamwork, and passion, creating a meaningful bridge between young students and motorsports figureheads.
Restart over, despite everything
Improve, because education will be your pass for the future
Demonstrate your talent, always working hard to achieve your goals
Explore, be curious and experience new things.
A BRIDGE BETWEEN
YOUNG STUDENTS AND
THE SPORTS INDUSTRY.
“Working closely with these young people, seeing them mature, not only sportingly, and being able with passion and commitment to provide them with all the tools they need to face a path of growth has always been a source of great pride for us”.
Alessio Salucci, Project Manager of VR46 Academy and Sky Racing Team VR46
“It is important for us to demonstrate with concrete actions that Fassi believes in young people and in the territory in which it has been able to flourish, and with this initiative we want to offer support to two worlds that have suffered in recent years, that of education and that of sport”.
Giovanni Fassi, President of Fassi S.p.A.