Organising a sports event is an exercise in ever-growing complexity. You have to prove real impact on the territory, engage fans along the whole journey — not just on match day — and leave something to communities and institutions once the stands empty.
Services for Rights Holders
From concept to legacy,
one partner.
In an increasingly demanding landscape of public funders, international federations and ESG stakeholders, we help Rights Holders build innovative events with a strategic and creative approach, and prove their value with certified data and recognised methodologies.
Our assists
For your goals.
AWE Sport supports Rights Holders along the entire journey of a project — from strategic concept to opening ceremony, from fan activation to impact measurement, all the way to transferring know-how to local communities. This allows us to create a unique narrative from day one, built on deep knowledge of the industry, of fans and of the new ways people experience events. Consistency creates harmony, and harmony creates memorability.
- Strategic concept development and impact forecasting
- Sport presentation and award ceremonies
- Mascot design and production
- Branding, visual identity, art direction, content production
- Event activation
- Legacy management and know-how transfer
- Impact measurement and reporting (with OpenEconomics)
Why us.
Top-level credentials, Olympic Games included:
a track record built on the most demanding projects in international sport.
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We work as an independent partner:
no interest to defend other than the success of your project.
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Measurable impact with SROI methodology:
concrete numbers, before and after the event.
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The scale changes, the care doesn’t:
the same execution standard for an Olympic event
or a continental championship.
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Through AWE Sport Education,
every event becomes a concrete opportunity
for professional development and know-how for the host community.