Investing in sport is a powerful opportunity, but not an easy one to manage. You have to choose the right property, build a consistent activation across every channel — venue, social, on-screen — and prove a real return: in numbers, in reputation, in social impact. Every year, with changing teams and skills to rebuild.
Services for Brands
From property selection
to results measurement.
In a sports sponsorship market that is mature yet increasingly complex, we help brands build effective activation strategies and measure every investment, with one goal: generating value, not just visibility.
Our assists
For your goals.
AWE Sport supports brands along the entire sponsorship journey: from property selection to on-field activation, from fan experience to measuring economic, social and reputational impact, all the way to training young talent to join their teams.
- Property scouting and evaluation
- Sponsorship strategy and activation
- Brand activation design and delivery
- Talent selection and management
- Fan engagement design
- Impact measurement (with OpenEconomics)
- Social impact activations with AWE Sport Education
Why us.
We know sport from the inside: not as an industry to observe,
but as a language and a culture we start from
to build activations that truly work.
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We choose every property with an independent eye:
your goal is our priority.
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In venue, online, on social: every touchpoint of an activation
is part of the same story. Consistent and measurable.
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We back every sponsorship with concrete data: in scouting,
during activation, in final reporting.
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Through AWE Sport Education, every partnership
can become an activation with real social impact.
A tangible contribution to the growth of the sports industry.