To support the development and transformation of Ice Cross from a sports and entertainment event into a fully-fledged sports property.
To support the development and transformation of Ice Cross from a sports and entertainment event into a fully-fledged sports property.
A 360° consultancy. We began by creating a logo, and around it, we developed a coordinated image that made it highly recognizable at every stage of the championship.
RED BULL ICE CROSS originated as a discipline under the Red Bull brand, but it is managed by the ATSX federation. Therefore, in designing the logo, we aimed to give maximum visibility to all stakeholders involved, from the organizing brand to the sports association, hosting cities, and partners. We also handled the event installations, which toured globally.
In this project, the track design was crucial: we chose to use LED lighting to add an element of brightness and integrate animations related to athletes, host cities, and sponsors.
We supported the Red Bull team in creating social media content: from the competition calendar to the countdown for individual races, from graphics for the official event page to those for individual athletes.