AWE Sport Education is a benefit corporation that invests in the education, professional orientation, and placement of young people in the sports business sector. It was born from the merger of two dynamic entities:
The sports industry is rapidly growing, integrating with entertainment and territorial marketing, and adopting new technologies, creating a strong demand for qualified professionals.
We believe in the power of education as a driver of change and growth, and we want to step onto the field with projects that aim to have a positive and tangible impact on the lives of the new generations and the world of sports.
AWE Sport Education connects the physical and digital education market
with the sports industry through a series of services that meet the needs of various stakeholders:

Our services are based on a unique educational plan, which is the result of research, production and content archive work carried out with the support of an International Academic Committee that works following a validation and re-validation process certified and reported here. The plan currently includes 12 courses, and is continuously updated and enriched.
The curriculum was originally developed by Caterina Rota, who spearheaded the research and content production for AKTO, drawing on her extensive international experience with CIES, De Montfort University, CONI, and Juventus. The initial development also benefited from the expertise of Paolo Piani, Secretary of the FIGC Technical Sector and member of the UEFA Jira Panel, and Francisco Rubio Sánchez, an expert in sports law, FIFA mediator, and Academic Director at the University of Extremadura for FIFA-CIES programs.
Today, the relevance and quality of the educational path are ensured by an Academic Committee that meets periodically to monitor, update, and validate the curriculum. This body leverages the expertise of high-profile professionals, including Romy Gai (Advisor), Beniamino Savio (Sponsorship), Luca Bertelli (Esport), Igino Camerota (Media and Communication), Eleonora Giugno (Governance), and the AWE Sport SRL team for Event Management.
Reflecting the project’s strong practical focus, many of these experts also serve as instructors in courses launched by AWE Sport Education in collaboration with educational institutions of various levels.
AWE SPORT EDUCATION has created AKTO Play Your Future, the app that brings quality education and job opportunities in the world of sports directly to young people. Thanks to an edutainment and game-based learning approach, with videos, tests, and quizzes, the app allows users to climb leaderboards and earn rewards, experiences, and interviews.

AKTO is a plug-and-play platform – ideal for rightsholders, brands, teams, and institutions – offering personalized digital campuses and branded content, making each project unique.
From our educational plan, since 2021, we have contributed to the creation of the first ITS course in Sport Management, filling a gap in the education system. This innovative program, characterized by an experiential and interactive teaching approach, has been immediately successful.
SERVICES FOR EDUCATIONAL INSTITUTIONS
Know-how: definition of the educational plan, training approach, and annual content updates;
Schedule: support in defining the course schedule;
Teachers: selection and training of teachers. The instructors are mainly professionals operating in the course’s reference sector;
Placement: smanaging the service of placing students in internships in both years of the course to directly confront the world of work;
Promotion: assistance in course promotion.
We are building a network of professionals and organizations working synergistically to train, support, and inspire young people in their professional journey.